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Qatar Rail took part in Cityscape Qatar Conference and Exhibition 2018, which witnessed widespread participation and extensive attendance, from 22 to 25 April at the Doha Exhibition and Convention Centre. The mega event was held under the patronage of His Excellency Sheikh Abdullah bin Nasser bin Khalifa Al Thani, Prime Minister and Minister of Interior of Qatar.

In its impressive grand booth that simulates the design of the Doha Metro stations, Qatar Rail showcased for the first time ever, the uniform design of the Doha Metro staff with its sleek and modern lines and matching colors.  Another big reveal was the design of the Doha Metro cards, which are used to ride the metro and tram.

Moreover, Qatar Rail showcased the Transit Oriented Developments (TOD), which are high density, mixed-use, pedestrian-friendly developments around rail transit stations that act as community hubs with easy walkability, minimal parking and other design features that will enhance public transport use and overall accessibility. Qatar Rail is developing TOD projects to enhance transit ridership, non-fare revenue,  induce economic growth and the private sector engagement . The visitors of the Qatar Rail booth can also enjoy a tour on board the Doha Metro through a state-of-the-art virtual reality show.

 

Key Partnerships:

During the first day of the exhibition, Qatar Rail signed a number of high level agreements in the attendance of His Excellency Sheikh Abdullah bin Nasser bin Khalifa Al Thani, Prime Minister and Minister of Interior of Qatar, His Excellency Jassim Saif Ahmed Al Sulaiti, Minister of Transport and Communications, and Eng. Abdulla Abdulaziz T. Al Subaie Qatar Rail's Managing Director and Chief Executive Officer.

 

The First Naming Rights Agreement:

On the first day of Cityscape Qatar 2018 Exhibition and Conference, Qatar Rail announced the signing of its first naming rights agreement with Qatar Insurance Group, The station naming rights is one of Qtara Rail's strategies that is aimed at forming strategic alliances with renowned local and international corporations and brands to promoting their services at the stations and reach wider market segments.  The agreement was signed by Sheikh Saoud Bin Khalid Bin Hamad Al Thani, Board Member of Qatar Insurance Group, who stated: "We are pleased to be with our partners at Qatar Rail today to announce  Qatar Insurance Group's acquisition of the naming rights of West Bay Station. Qatar Rail's projects are among the biggest ongoing infrastructure projects in the country that support the local economy to achieve the Qatar National Vision 2030. We at Qatar Insurance Group look forward to working with our partners at Qatar Rail to boost our cooperation in the framework of corporate social responsibility and economic growth to achieve, together, economic sustainability and enhance the welfare of all Qatari citizens now and in the future, guided by the principles of the Qatar National Vision 2030."

For his part, Eng. Abdulla Abdulaziz Al-Subaie, MD and CEO of Qatar Rail said: "The metro transport systems are among the key transport systems that attract a wide variety of users, not to mention that the metro stations in general receive a significant footfall from the neighboring areas, which in itself constitutes a great opportunity for companies to promote their brands and services. We look forward to working with Qatar Insurance Company to boost their market status through this partnership."

 

Signing a merchant agreement for the Doha Metro and Lusail Tram tickets with QNB

Qatar Rail has signed another key agreement with QNB which will see the bank join as a strategic partner and the official Acquirer Bank for all TravelCard and Fare Media payments.

The agreement will ensure that Qatar Rail will be able to accept payments made with all major credit and debit cards issued in Qatar and worldwide. Payments will be possible directly at the stations through the Travel Cards Vending Machines, on a dedicated web site, and through the mobile APP. This will enable the quick, safe and secure purchase of Travel Card and top up as well as facilitate the purchase of limited use cards.

Eng. Abdulla Abdulaziz T. Al Subaie. Managing Director & CEO said: "QNB is Qatar's leading financial institution with a growing retail presence. Our key focus is providing customers with access to a wide range of innovative products and services, and this is what led us to QNB." He added, "As one of the largest payment solution providers in Qatar, QNB has the scale and capabilities, along with the technology framework to help us keep our customers and merchants at the forefront of innovation."

The agreement will work in sync with rail systems, bolstering the technological capabilities across the Qatar Rail network at the time of service delivery.

QNB Group CEO Ali Al-Kuwari said: "As a strategic partner and the official Acquirer Bank, QNB Group is pleased to offer its support to facilitate payments in this important project which will bolster the development of the transportation sector in our beloved Qatar. Our Group always remains committed to leverage its vast strength and expertise to support such projects and initiatives which bring great benefit to our country and aid in its development and the achievement of the Qatar National Vision 2030."

 

Agreement with Ooredoo:

To ensure the availability of high-quality telecommunications services to the general public using the Lusail Tram from the commencement of railway services, Qatar Rail signed an agreement with Ooredoo on the margins of Cityscape Qatar 2018. Yousuf Abdulla Al Kubaisi., COO, Ooredoo Qatar, signed the agreement which will enable users to enjoy high-speed communication services with no interruptions during their journey through the stations and aboard the Lusail Tram. Mr. Yousuf Abdulla Al Kubaisi, COO Ooredoo Qatar, said: "Ooredoo is providing Qatar Rail with the country's most advanced network infrastructure for the Lusail Light Rail Transport system, transforming passengers' digital experiences. By enabling one of the world's most innovative transportation systems, Ooredoo is supporting smart transport and the social and economic growth goals of Qatar National Vision 2030."

"We're proud to be building on the existing partnership between Ooredoo and Qatar Rail, and enabling passengers to use the Ooredoo Supernet to access voice and data services during their trips," added

Eng. Abdulla Abdulaziz Al Subaie, Qatar Rail's MD and CEO commented on the occasion: "We fully comprehend that in today's fast-paced world, people want to stay connected whenever and wherever they are. We aim to provide a seamless transport experience with added benefits to encourage the use of both the metro and the tram. Therefore, we sought to utilize the latest communication technology that will boost the user experience. We are looking forward to work with our partners at Ooredoo and utilize their knowledge and expertise to ensure the very best telecommunication services possible."

 

Green Line Retail Opportunities

Following the successful launch of Red Line retail spaces registration last October, occupancy rates of 100% were achieved through robust participation from a variety of retailers. Qatar Rail announced during Cityscape Qatar 2018 the launch of Green Line retail spaces which  extends from Al Mansoura to Al Riffaa station.  

The retail shops offered comprise 45 retail units over 2,150m2 across 8 stations. In addition to the retail outlets, stations will also include dedicated spaces for 20 ATMs and 15 Vending Machines to serve metro users and neighborhood customers.

Stations will offer four main types of retail including Services, Food and Beverage, Convenience Stores and General Retail. The online registration is open from 22 April and closes on 24 May 2018. Application for the retail spaces can be submitted paperless in a few easy steps via Qatar Rail's online retail portal retail.qr.com.qa Interested retailers can visit the Qatar Rail booth at the exhibition to find out more about available retail spaces and the application process.

 

The Doha Metro and Lusail Tram uniform… Lines and colors inspired by nature in Qatar

On the sidelines of Cityscape Qatar 2018, Qatar Rail revealed the uniform of the Doha Metro and Lusail Tram staff, which was worn by the Qatar Rail hosts at its booth. Maha Khalifa Al Subaie designed the uniform with its elegant lines and colors inspired by nature in the state of Qatar. Maha is part of the Communications and Public Relations team at Qatar Rail and has  a BA in fashion design from Virginia Commonwealth University in Qatar.

Commenting on the design, Maha said: "In the design process, I thought out the practical and functional nature of the uniform while preserving elegance and formality. As the brand reflects on land and sea in its core inspiration, I believe the motif of the line creates a story that flows well together. The line is apparent in the boat sails, waves of the ocean and desert, and the futuristic architecture of the city. The garments reflect elegance, formality, as well as openness and welcoming feeling."

Cityscape Qatar 2018 Conference and Exhibition, in its seventh edition, has witnessed the participation of 40 countries from all over the world. The conference and exhibition is considered the biggest real estate investment event in Qatar and an ideal platform to network with local and international real estate developers.